Check out our video reel

Video shooting + Editing

About Us

Experience • hard work • love our work

Creative Outlook has been creating digital campaigns, video, and event production since 2004. We believe in providing the best service to our clients and their customers by leveraging our experience in the field.

We value your trust in partnering up with our company to create experiences for your customers.

Our staff has won several awards, including Webby Award, Communicator Award, and Corp! Magazine Most Value Entrepreneur.

Creative Outlook is an event and marketing agency that produces Latin and world music events in Michigan and promotes festivals throughout the United States. Our company has built relationships with local and international talent and agencies, as well as partnerships with media and event producers over the years. The company was formed in 2004 and has focused on marketing and event production. Creative Outlook has worked with internationally recognized companies, including Live Nation, AEG, Golden Voice, SMG, The Aretha Franklin Amphitheater, PBS, Detroit Tigers, and more.

Our company has extensive experience producing and promoting live events and has been involved in the most exciting events in the Midwest. These events include Shakira, Enrique Iglesias, Pitbull, Farruko, Molotov, Mon Laferte, The Gipsy Kings, Prince Royce, Los Dells Festivals, Salsa At The Garden, and Latin Series in Grand Rapids. We have also provided promotion and entertainment to sports events, including the Detroit Tigers Fiesta Tigres, Jimmy John’s Hispanic Night, and a boxing tournament at The Lexus Velodrome.

Creative Outlook is owned and operated by Paula Anderanin, who is Hispanic-American.

Our company has created the Latino Events in Michigan channels to help promote concerts and events in Michigan.


Facebook: latinoeventsinmichigan

Instagram: latino_events_in_michigan

Our Services

Video Production

Video shooting + editing + motion graphics

Event Production

Booking + marketing + coordination + DJ Services 

Digital Marketing and Design

Social Media Management + Email Marketing + Branding + Graphic Design

Website Design

UX Design + Graphic Design + Development

What others are saying

Paula is an exceptional creative professional. Her ability to think outside of the box and develop unique concepts and solutions are simply amazing. Her knack for finding the client pain points and provide on the spot creative solutions were instrumental in driving results for our team. An amazing overall individual and professional!
Cosmin Ghiurau
Director of Marketing & Media

More reasons clients love us

Paula is extremely creative and has excellent ideas when it comes to developing marketing materials. I have used Paula numerous times for different non-profit and social service organizations I have worked for. Paula is professional and delivers the product when promised.
Renee Rodriguez
Renee Rodriguez
Director of Volunteer & Tour Services - The Parade Company

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